Erik Hon
How would you react if I ask you this: do you need financial advice?
Very rarely do I get a straight answer to this question; it mostly tends to bring about feelings of ambiguity and wariness instead. Ambiguity because, well, what really is financial advice? It can range from the latest stock tip to a sophisticated plan for the next 20 years. And wariness because you probably wonder what I’m going to sell you if you say yes.
And therein lies the rub. Despite all the free ‘advice’ flowing our way from bank relationship managers, stock brokers, insurance agents and mutual fund distributors, as investors, we’re never sure of the choices we’re asked to make. “Am I just buying a product or getting holistic advice on my financial well-being?” We have no clarity on what we should expect when dealing with ‘advisers’ and no standards to judge them against.
Indian regulators, fortunately, have woken up to the retail investor’s distress. The SEBI Registered Investment Adviser (RIA) Regulation, 2013, while still seen as an evolving model, is actually leading the way amongst all Asian markets to drive transparency and standardisation in financial advice. The regulation holds the key to finally dispelling the ambiguity and lack of trust surrounding advice.
But accepting and adopting this change will also depend on how well we, as investors, understand our need for financial advice. And on whether we are able to differentiate between the opportunistic or generic advice that we perceive to be free, and qualified, professional, personalised advice that can truly move the needle on our financial well-being.
So, is Your Adviser Advising You?
Financial advice should help you solve a problem. It should get you from point A to point B in terms of your financial situation. You have a certain amount of savings today (point A), you need to save for your child’s education abroad (problem to be solved), and will need a certain corpus of funds by the time your child is old enough (point B). But this advice is not as simple to give as it sounds. Why?
Empowering Yourself with the Right Advice
Once we understand the commitment, expertise and integrity required from a financial adviser in giving unbiased advice that is purely in our best interest, it is a fairly logical conclusion that this cannot be had in the ‘free’ advice model. Only when an adviser’s source of income is transparent and comes only from you, will he/she be free of any bias in recommending investment products or investment actions. It is critical that there is an alignment of interests where the adviser is not incentivised by product providers to sell you any product.
Neither are they driven by the need for frequent incremental investments, nor will they shy away from recommending a withdrawal or exit if your portfolio strategy demands it. A fee-based adviser is equally happy servicing low-cost products as it benefits you, while having no impact on their own income.
With SEBI’s RIA regulation, investors are further assured of a certain standard of service:
(The writer is Managing Director, iFAST Financial India Pvt Ltd)
Source : www.moneycontrol.com